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Small Business in Focus: Marketing Matters

February 24, 2026 8:30 AM - 10:00 AM (EST)

Description

Empowering Small Businesses for Growth

You're invited to our first Small Business in Focus event, specifically designed to tackle the unique challenges faced by small business owners. This series, developed based on feedback from small business leaders, offers practical solutions, expert insights, and opportunities to forge meaningful connections.

This February, we'll tackle why marketing is non-essential for small business growth. We'll discuss how to maximize impact on a limited budget and share key strategies to help spread the word about your business—locally, regionally, and nationally. Join us for this interactive session at our headquarters at 75 Clinton Square on Tuesday, February 24, from 8:30 AM to 10:00 AM.

Event Highlights:

  • Expert Panel Discussion: Hear from leading marketing experts who will share valuable insights tailored specifically for small businesses. Discover effective strategies for branding and marketing that resonate without being intrusive.
    • Confirmed Panelists:
      • Lisa Kribs, President, Founder, TGW Studio
      • Peter Platt, President, Accountable Digital

  • Moderated Q&A: Engage directly with the panelists during our moderated Q&A session, allowing you to ask your pressing questions and gain personalized feedback.

  • Networking Opportunities: Connect with fellow small business owners and share experiences, fostering a community of learning and support.

RSVP by February 17th to secure your spot—this event is complimentary, but seats are limited due to space constraints. Please note, this event is open to members only.

If you wish to sign up as a sponsor for this event, or have any questions, contact Event Manager Cassidy Pendell at Cassidy.Pendell@GreaterRochesterChamber.com.

Event Sponsor: $500 

  • Company name listed on all event materials and promotions
  • Social posts showcasing sponsorship on all our social channels
  • Access to send up to 2 reps to the event
  • Option to place marketing materials on the registration table, or a dedicated vendor table, depending on the venue's space limitations. Inquire for more details.


About the Small Business in Focus Series:
Greater Rochester Chamber’s Small Business in Focus series is a cohesive, multifaceted approach to empowering Greater Rochester’s small business community. From marketing and sales training to connections to resources for capital growth, we’re looking at the holistic needs of our small business community. Led by local leaders in the business community who have grown organizations and expanded impact in our community, this series is a dynamic evolution of our existing small business programming into a cohesive and united program.

Location

Greater Rochester Chamber of Commerce

Pricing

Complimentary to Greater Rochester Chamber Members Only. Coffee will be served. 

All employees of member organizations are considered members. Not sure if your company is a Chamber member? Click here for our member directory. 

Please reach out to our Events Manager Cassidy Pendell if you need assistance with your member registration or if you have any questions.

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Contact Information

Greater Rochester Chamber of Commerce
Name: Cassidy Pendell
Phone: (585)944-5080
Email: cassidy.pendell@greaterrochesterchamber.com
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