BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261027T080000 DTEND;TZID=America/New_York:20261027T100000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Small Business in Focus: B2B Sales: A Buyer‑Centric Approach DESCRIPTION:Join us for a practical and interactive workshop for Greater Rochester business leaders on Tuesday\, October 27 from 8:00 to 10:00 AM at the Golisano Institute for Entrepreneurship. This session\, part of our Small Business in Focus series\, will focus on B2B Sales: A Buyer‑Centric Approach\, presented by Pat Schreckengast\, Managing Director\, Western NY\, GrowthX.Learn a modern sales approach that replaces scripts and pressure with clarity\, confidence\, and credible customer conversations. Walk away with tools you can use immediately to improve targeting\, outreach\, conversations\, pipeline management\, and responsible AI use.What you'll learn:How to clarify who you truly serve: sharpen targeting and identify ready‑now buyers.How to craft messaging that earns engagement: translate features into business outcomes and lead with insight.What makes a structured\, high‑trust conversation: replace scripts with a repeatable conversation architecture that uncovers real buying signals.How to implement pipeline discipline: focus on meaningful metrics\, run effective weekly reviews\, and improve forecast accuracy.Practical AI applications: responsibly integrate AI to boost preparation and productivity without losing credibility.Program Timeframe:8 to 8:30 AM - Registration/Networking8:30 to 9:30 AM - Formal Program9:30 to 10:00 AM - Optional Tour of Golisano Institute for Business & Entrepreneurship This workshop is ideal for B2B sales professionals\, business leaders\, and anyone responsible for revenue generation. You'll leave with practical revenue tools and a modern framework for buyer engagement that you can implement immediately.Registration Details: Please register online by Tuesday\, October 20th to secure your spot. This event is complimentary and open to members only\, but seats are limited due to space constraints. If you wish to sign up as a sponsor for this event or have any questions\, contact Events Manager Cassidy Pendell at Cassidy.Pendell@GreaterRochesterChamber.com.Event Sponsor: $500 Company name listed on all event materials and promotionsSocial posts showcasing sponsorship on all our social channelsAccess to send up to 2 reps to the eventOption to place marketing materials on the registration table\, or a dedicated vendor table\, depending on the venue's space limitations. Inquire for more details.Additional sponsorship options are available HERE.Greater Rochester Chamber acknowledges the generous support of our 2026 'Premier Access Event Series' Sponsors: Community Bank N.A.\, Harris Beach Murtha\, & Indotronix AvaniClick here to learn more about our Small Business in Focus initiative. X-ALT-DESC;FMTTYPE=text/html:
Join us for a practical and interactive workshop for Greater Rochester business leaders on Tuesday\, October 27 \;from 8:00 to 10:00 AM at the Golisano Institute for Entrepreneurship. This session\, part of our \;Small Business in Focus series\, will focus on B2B Sales: A Buyer‑Centric Approach\, presented by Pat Schreckengast\, Managing Director\, Western NY\, GrowthX.
Learn a modern sales approach that replaces scripts and pressure with clarity\, confidence\, and credible customer conversations. Walk away with tools you can use immediately to improve targeting\, outreach\, conversations\, pipeline management\, and responsible AI use.

What you&rsquo\;ll learn:

Program Timeframe:

This workshop is ideal for B2B sales professionals\, business leaders\, and anyone responsible for revenue generation. You&rsquo\;ll leave with practical revenue tools and a modern framework for buyer engagement that you can implement immediately.

Registration Details: \;Please register online by Tuesday\, October 20th to secure your spot. This event is complimentary and open to members only\, but seats are limited due to space constraints. \;

If you wish to sign up as a sponsor for this event or have any questions\, contact Events Manager Cassidy Pendell at Cassidy.Pendell@GreaterRochesterChamber.com.

Event Sponsor: $500 \;

Additional sponsorship options are available HERE.

Greater Rochester Chamber acknowledges the generous support of our 2026 '\;Premier Access Event Series'\; Sponsors: \;Community Bank N.A.\, Harris Beach Murtha\, &\; Indotronix Avani

Click here \;to learn more about our Small Business in Focus initiative.
LOCATION:150 Sawgrass Drive Rochester NY 14620 UID:e.2171.1443276 SEQUENCE:3 DTSTAMP:20260430T201117Z URL:https://my.greaterrochesterchamber.com/communitycalendar/Details/small-business-in-focus-b2b-sales-a-buyer-centric-approach-1709478?sourceTypeId=Hub END:VEVENT END:VCALENDAR