Finding Your Brand's Sweet Spot
Ten Ingredients to Building A Successful Brand
Whether you’re an entrepreneur, a small-to-midsize business, or someone who works to get a business recognized, before you can create an effective brand, you need to do some homework. Identify what sets your brand apart, why you’re unique in the marketplace, and ultimately, your benefit and promise. In other words, finding the sweet spot that sets you apart and helps you outshine the rest.
In this presentation you'll learn ten ingredients to building a successful brand – a foundational element to effectively promoting your brand to clients and customers – and how it can be leveraged to build your business.
In addition, gain insight on how to drive your brand positioning in the digital world. With so many digital and social tools to choose from, selecting the right ones to best reach your customers can be challenging – even intimidating. Learn how to to demystify these challenges and take away actionable tips to successfully promote your brand.
Presenters: Tim Mason, CEO and President, Mason Marketing, and Karl Heberger, Chief Strategy Officer, Partner, Mason Digital
Sponsored by: Five Star Bank
Date: Thursday, October 18, 2018
Time: 7:30 - 9:15 a.m.
Cost: Complimentary for members, $50 non-members
Location: Five Star Bank’s CityGate Branch
Flower City Community
395 Westfall Road
Rochester, NY 14620