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Rochester TRENDS: The Demographic Drought: Bridging the Gap in our Labor Force

Rochester TRENDS: The Demographic Drought: Bridging the Gap in our Labor Force

Thursday, September 29, 2022 (11:00 AM - 12:00 PM) (EDT)


*Virtual Event* 

Join us for this Rochester TRENDS webinar:

The US is suffering the beginning stages of a sansdemic: a lack of people to do all the work that needs to be done. Between 2011 and 2021, nearly every county in the US saw declines in its working-age population. The 2020 census shows that 16 states saw net population decline over the past years—the worst numbers since the Great Depression.

Employers and higher ed are already feeling the pain but the people shortage is only projected to get worse. So how did we get here? What are the economic ramifications? And is there anything we can do about it?

Join us for a special presentation from the lead author of The Demographic Drought and its follow-up report released in February of 2022, Ron Hetrick, Senior Labor Economist and VP of Staffing Product at Lightcast. With 30 years experience in labor economics, he is a leading expert in the current state of the U.S. labor market. Hetrick will answer these questions by analyzing past, present, and future workforces. From baby boomers to millennials to the 2020 Baby Bust, we track the rise and fall of America’s population and labor force participation rate. We also outline how employers and higher ed institutions can survive the sansdemic when it hits in force.


  • Changing demographics have left us without the labor force we need to continue growing as we have in the past.
  • Industries that pay less than $20/hr are particularly facing an acute labor crisis for several reasons that will be explained.
  • The pandemic created historic demand for some sectors that will have to be corrected going forward.  Were you in an industry that benefitted or was hurt by this demand?  Will you benefit from the correction?
  • Labor may never be plentiful going forward but companies can employ strategies now to protect them in the future.
  • What do the next 10-20 years hold for companies looking to expand hiring or target certain age demographics?

If you would like to know more about our featured speaker, please click HERE

Thank you to our Rochester TRENDS 2022 Series Sponsor: Harris Beach

Greater Rochester Chamber also acknowledges the generous support of our 2022 All Access Event Series Sponsor: Indotronix Avani Chase

About Rochester TRENDS event series:Our member organizations need to be on the cutting edge to succeed in today’s fast-paced and competitive environment. Topics and speakers featured under Greater Rochester Chamber’s Rochester TRENDS event series are created to bring awareness and understanding of the latest business/community trends and current information, strategies, and happenings.

If you like to share your thoughts on any trending topics, invite expert speakers, both national or local, that could be featured under our Rochester TRENDS event series, please contact our events director, Susan George at We value your feedback and input to ensure we are bringing you informative events that benefit our members.


Complimentary for Greater Rochester Chamber members

$25 for non-members 

Event Contact
Gena Stein
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Thursday, September 29, 2022 (11:00 AM - 12:00 PM) (EDT)
Rochester TRENDS: Chamber Featured Speaker Series
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