"The Pantone Guy" is a 2025 documentary directed by Patrick Creadon, chronicling the life of Lawrence Herbert, the visionary behind the Pantone Matching System (PMS). Herbert's innovation revolutionized color standardization across various industries, ensuring consistent color reproduction worldwide.
The Amalgamated Printers' Association (APA) and American Advertising Federation of Greater Rochester (AAFGR) are proud to bring this special screening to Rochester for one night only, hosted at the Webb Auditorium at RIT College of Art and Design.
$15 ticket price
Webb Auditorium at RIT College of Art and Design
James E. Booth Hall
166 Lomb Memorial Drive Rochester NY 14623
Friday June 6th, 7:30-9:30pm. Doors open at 7pm