Founded in 1928, JF Jones Jewelers brings nearly acentury of jewelry expertise to every customer experience. Led by third-generation jeweler Brittany Jones, a GIA Graduate Gemologist and Certified Member of the National Association of Jewelry Appraisers (NAJA), the store specializes in engagement rings, wedding bands, custom jewelry design, appraisals, and expert jewelry repair—all performed in-house by its experienced all-female team. With generations of knowledge behind every recommendation, JF Jones Jewelers understands not only what designs customers love today, but what styles and quality will stand the test of time. 

The inspiration behind the showroom comes from Alice in Wonderland and Brittany's childhood growing up in her family's jewelry business. While other children explored playgrounds, she spent her days surrounded by sparkling gemstones, treasured heirlooms, and generations of customers sharing their stories. Every jewelry box held a mystery, every piece carried meaning, and every customer told a story worth celebrating. 

Today, that same sense of wonder lives throughout the Webster showroom. Unlike any jewelry store you have visited, the Alice in Wonderland-inspired space was designed to feel imaginative, welcoming, and full of discovery. It reflects the belief that jewelry is more than something worn—it's a celebration of life's most meaningful moments and the stories that connect generations. 

For nearly 100 years, families have trusted JF Jones Jewelers to help mark engagements, weddings, anniversaries, milestones, and memories. The company is honored to continue that tradition while creating a little magic for the next generation.